26 Sep Best Practices in Product Photography You Should Know by Now
When you’re selling a product and fail to capture its whole essence for display, you’ll be left with unsatisfied online customers. In the case of online shops, a picture can actually be worth a thousand of dollars—if you know how to take it properly.
Successful e-commerce sites have several things in common. One of those is their ability to post high-quality product images. As customers will not be able to touch the products like they do in brick-and-mortar shops, pictures are their only way of adding the value and trustworthiness of your business. So how do you use product photography to trigger conversions?
Keep the background simple and constant:
When there are additional patterns, objects, or light sources in the background, you distract customers from focusing on the product and the image looks unprofessional. Keep things clean and simple, and use neutral background. Using an infinity curve, or creating blank whiteness with no horizon, is highly effective, too.
Another thing to remember about backgrounds is that they have to be consistent. You can’t use a gray shade for the first ten products and a white one for the newly released ones. Make sure you carefully deliberate and decide what background to use before you launch your complete or initial product list.
Look for a good source of lighting:
What you should be looking for a light is one that is bright enough that you don’t need to use flash, but soft enough that the product photo doesn’t appear harsh. Setting a studio is the best way to achieve this.
You have multiple options when it comes to lighting—you can use pure sunlight, multiple light bulbs, or studio lights. For high-quality shots, studio lights are the best option as they give you variable brightness and easy control of the light’s direction.
Before you take a shot, however, you need to soften the light. You can do this with diffusion sheets, light tents, or soft boxes; you can choose one depending on your budget.
Put the product in context:
An empty refrigerator does not show exactly how much food it can hold. A dress limply hanging does not help customers visualize how it will look on them. Sometimes, it’s helpful if you put your product in a surrounding that’ll give it context. A laptop beside a common everyday material will give buyers hint of its actual size. Clothes look best when worn by a model. A cell phone case shown will a cell phone will highlight its look when used. Hence, don’t be afraid to show customers what your product can do.
Cover different angles and show all details:
Show multiple angles of the product so that buyers can see all the details; four to seven photos will do it. Feature the zippers, pockets, needlework, etc. in your product photo. You can also create a GIF if you like.
While you’re at it, make sure that the product image is clear and sharp. You don’t want your customers to zoom in and see blurry details. Get everything in focus and use a camera tripod to minimize shaking. You might also want to adjust your Aperture or F-stop. The higher the Aperture, the sharper the image details will be.
Perfect the product photo with editing tools:
If it’s possible, try to take as many raw shots as you can so that when you’re in the post processing stage, you’ll have a lot of options. Once you’re done with the shooting, you can now polish the photos to give them a clean finish. Cover up small mistakes during the shoot by using the right software, like the Adobe Light-room or Irfan-view.
Product photography requires skill and patience. The most important question you have to ask yourself while you’re doing it is this: Will I buy this product if I see it? If the answer is yes, then you’re most probably doing it right.